When was the last time you checked out page three of Google search results?
That’s right – never!
The majority of users never even go to page two, let alone beyond that. This is why every website owner’s dream is to get to the top of the Google search results.
New search engine optimisation (SEO) strategies are being developed constantly, and the rules of SEO keep changing. This can make it difficult for those new to SEO to keep up with the developments in this area and figure out what the best SEO strategy for their website is.
While the history of SEO starts over a decade ago, we still see millions of people searching for “SEO” every month, which means that there are still plenty of confusing things about SEO that most users are struggling to understand.
This is why we bring you this informative infographic about 16 things we still struggle to understand about SEO. Here are just some of the interesting SEO facts you’ll find in the graphic:
SEO stands for Search Engine Optimisation and it refers to a process of getting web traffic from the “free”, “organic”, “editorial”, or “natural” search results on search engines like Google. The more organic traffic a website or a web page gets, the higher its visibility on the search engine.
The fact that Google’s top 5 results get 75% of the clicks is the reason SEO is so important for almost every kind of business these days. Since most users never go beyond page one when googling a certain term, websites that never make it to the top of the search result list have much lower chances of expanding their audience reach.
This is why SEO has become such a lucrative business and why so many marketing graduates are choosing SEO as their career. The SEO industry is worth a whopping $65 billion, and it doesn’t look like it will stop growing soon.
You’ve probably come across the terms ‘on page and off page optimisation’ quite a few times before, so do you know what is the difference between on page and off page SEO?
The main difference is that on page optimisation is internal and needs a constant revision of one’s own website to drive more traffic, while off page optimisation is external and relies on other web pages to improve a website or blog’s visibility. This means that off page SEO deals with link building factors.
One important aspect of on page SEO is meta descriptions – 160 character snippets that sum up the content of a website. 99% of the top 10 websites use meta descriptions as part of their optimisation strategy.
Another key factor of search engine optimisation is the page load time: nearly half of target audiences (47%) expect websites to load in 2 seconds or less.
While a top search engine ranking is not something you get overnight – only 5.7% of all newly published pages will get to Google Top 10 within a year — it’s not impossible to achieve.
If you want your website to climb to the very top, you’ll need to put in quite a lot of time and effort to create quality content, publish multiple weekly blog posts, and build links regularly. All of this can take anywhere between 2 to 6 months while getting more substantial results can even take up to 12 months.
On a research sample of 20,000 URLs from pages that were published in 2016, the average amount of time it took a page to reach their top position was 3.39 months.
Creating fresh content is crucial for keeping your website alive and well. Think of updating website content as watering a plant – the moment you stop doing it, it withers and dies. As long as you keep your content fresh, your website will flourish, and you’ll improve your chances of getting to the top of the search engine results.
Check the recent Google updates frequently, since changes to Google’s algorithms can affect your SEO rankings. Google changes its algorithms often, so you always need to be on the top of new trends if you want to master the art of SEO.
Tracking your organic traffic can help you figure out if your SEO strategy is going in the right direction. If you don’t keep track of how much traffic you gain or lose in a month, you won’t know if you’re doing something wrong that’s stopping you from climbing to the top.
Doing keyword research is one of the most important aspects of every successful SEO strategy. If you want to get more organic traffic and improve your SEO rankings, you need to do careful research and pick keywords that users are most likely to search for when looking for your type of product or service.
Investing in link building, in the long run, is one of the surest ways to increase your website’s visibility and improve your rankings. Keep in mind though that link building is as much about quality as it is about quantity. Having lots of links is great, but you also want to make sure you get your links from high-quality websites.
Check your website speed from time to time to make sure your page isn’t lagging, since even a 1-second delay can cause your website to lose traffic and automatically lower your search engine position.
Knowing your position on PageRank — Google’s algorithm used for ranking websites – can help you understand how well your website rates among the competitors.
Building quality backlinks is a proven way to get to the top of Google search result faster. The more quality backlinks you have, the higher your popularity. Don’t wait too long to start building backlinks – 1.8 months after you publish your content is the optimum time.
To find the rest of the 16 SEO facts we still struggle to understand, take a look at this comprehensive infographic.
Article By:
Colin Cieloha
North American Territory Manager
Source:
Mohammad Naurose Nadeem
Mohammad Naurose Nadeem
Colin CielohaSubscribe to our mailing list and get interesting stuff and updates to your email inbox.
代开银行存款证明公司七台河出国留学资金证明用途承德存款证明北海订制企业资信证明西安出国留学资金证明临沧留学存款证明制作宜昌企业资信证明怎么打印六盘水银行存款证明忻州打印资金证明兰州银行定期存单模板南阳制作资金证明通化资金证明图片北京资金证明定做临沧银行定期存单开具保山定做出国留学资金证明丹东留学存款证明南京银行存款证明定制烟台办银行存款证明朝阳企业资金证明制作金华订制出国留学存款证明宜宾存款证明制作信阳存款证明代发朝阳出国留学存款证明哪家专业安庆订做资金证明龙岩企业资信证明多少钱咸阳代办企业资金证明白城出国留学存款证明供应商十堰定期存单用途乌鲁木齐本地企业资金证明随州开具定期存单三明订制银行定期存单香港通过《维护国家安全条例》两大学生合买彩票中奖一人不认账让美丽中国“从细节出发”19岁小伙救下5人后溺亡 多方发声汪小菲曝离婚始末卫健委通报少年有偿捐血浆16次猝死单亲妈妈陷入热恋 14岁儿子报警雅江山火三名扑火人员牺牲系谣言手机成瘾是影响睡眠质量重要因素男子被猫抓伤后确诊“猫抓病”中国拥有亿元资产的家庭达13.3万户高校汽车撞人致3死16伤 司机系学生315晚会后胖东来又人满为患了男孩8年未见母亲被告知被遗忘张家界的山上“长”满了韩国人？倪萍分享减重40斤方法许家印被限制高消费网友洛杉矶偶遇贾玲何赛飞追着代拍打小米汽车超级工厂正式揭幕男子被流浪猫绊倒 投喂者赔24万沉迷短剧的人就像掉进了杀猪盘特朗普无法缴纳4.54亿美元罚金周杰伦一审败诉网易杨倩无缘巴黎奥运专访95后高颜值猪保姆德国打算提及普京时仅用姓名西双版纳热带植物园回应蜉蝣大爆发七年后宇文玥被薅头发捞上岸房客欠租失踪 房东直发愁“重生之我在北大当嫡校长”校方回应护栏损坏小学生课间坠楼当地回应沈阳致3死车祸车主疑毒驾事业单位女子向同事水杯投不明物质路边卖淀粉肠阿姨主动出示声明书黑马情侣提车了奥巴马现身唐宁街 黑色着装引猜测老人退休金被冒领16年 金额超20万张立群任西安交通大学校长王树国卸任西安交大校长 师生送别西藏招商引资投资者子女可当地高考胖东来员工每周单休无小长假兔狲“狲大娘”因病死亡外国人感慨凌晨的中国很安全恒大被罚41.75亿到底怎么缴考生莫言也上北大硕士复试名单了专家建议不必谈骨泥色变“开封王婆”爆火：促成四五十对测试车高速逃费 小米：已补缴天水麻辣烫把捣辣椒大爷累坏了