The Worst SEO Techniques You Need To Stop Now

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The following is a guest post by Aaron Gray.   Aaron is the co-founder of Studio 56 and is a passionate digital marketing expert who has worked with some of the largest digital marketing agencies in Australia. He has been working in the digital marketing field for ten years. Aaron loves to travel the world to not only enhance his cultural experiences but learn and enhance his skills in the digital marketing industry. He is dedicated to helping others reach their online marketing goals.

SEO in any digital marketing strategy is like a fine art that requires special attention to get right. SEO is one of the key fundamental foundations that help to keep your marketing strategy at the top of its game and which helps to keep your website at the top of popular search engines such as Google and Bing. Without using the best SEO techniques, any website owner will have major hurdles to climb over in order to push their website ranking and popularity to the level they want to be at. Unfortunately, there are many website owners who are still using some bad techniques that are impacting their overall marketing efforts. This expert guide will cover the worst SEO techniques that are still being used by so many website owners today which need to be stopped right now.

SEO Methods That You Should Be Avoiding

Magnified illustration with the words SEO on white background.

Accepting Low-Quality Guest Posts

Many websites like to feature new writers on their blogs by publishing content related to their genre or topics. Unfortunately, many website owners tend to make the mistake of publishing below standard copy which can dramatically lower your SEO efforts and ranking. When accepting guest posts there needs to be a set level of standards that you agree to in order for a post to be accepted. This will help to assure quality control for your website, and will also promote regular good SEO practices. Some guidelines you can place on posts from guest blog submissions include:

A Set Word Count – Generally an average of 1000 words will suffice. However, it’s up to your personal needs on what a word count should be upon acceptance.

Links – Some guest post websites allow links back to a particular website either in the content itself or in the author bio. It’s important to weigh up whether you want a link back to another website in your blog content and let your guest writers know.

Content Quality – The quality standard of the content needs to be high in order for you to become an authority figure for readers. When setting up your quality standards you may need to consider:

Example Image Of Guest Post Guidelines

guidelines

Duplicate Content

Text Content on colorful wooden cubes over white

Duplicate content is one of the major culprits that really affects so many website rankings right across the world wide web. So what’s the big deal you ask? It can’t be that bad, right? Wrong, duplicate content can dramatically lower your website’s ranking due to the inability for search engines to recognize any difference between websites using duplicate content, thus not indexing your website or web pages to their potential because they don’t offer anything new. Generally, search engines such as Google will rank the website it believes would be more beneficial to the public.

Types Of Duplicate Content

There are a few different types of duplicate content that you need to look out for. These include:

Copyscape.com – Image 1: As you can see below, Copyscape.com can check for duplicate content and bring up results if your content clashes with other results that are already on the internet.

Copscyape

How To Improve/Remove Duplicate Content

To improve your efforts in reducing duplicate content you should consider:

Copyscape.com – Image 2: This image shows content that is plagiarism free and is not copied on any other website across the internet.

copycsape 2

Keyword Stuffing

Keywords are used for enhancing SEO efforts all the time. The problems lie when many people place too many keywords into the content as possible, hence keyword stuffing.

Forms Of Keyword Stuffing That Should Be Avoided

Instead, keywords should:

Overall

Producing good SEO is a fine line when you want to really boost your rankings. By knowing the top SEO mistakes that you need to avoid right now, you have a better chance of enhancing your SEO marketing efforts. So were you making any of these mistakes?

Now, you read a lot about what you should NOT do – here are some things you CAN do to improve your SEO rankings.

Are you struggling with your SEO? Do you think you have done so much but somehow your blog traffic from Google search is stagnating? Do you need some help with setting up your blog for SEO? Are you not sure how to build links to your blog?

We have got you covered!

We created a free email course about SEO for your blog – or SEO with a blog.  Join today for 4 days and 4 emails and learn about on-page SEO, Google Ranking factors, link building tactics and how to find keywords even you can rank for.  Join our (free) email course about Blog SEO today!

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Susanna Gebauer